Attract more qualified traffic, Expand and grow your business

The Dangers of Discounting | How to beat the competition without selling price

Discounts and incentives are one of the Senior living industries most expensive and damaging sales tools. Before you continue your current policies you might want to consider these questions? A sales executive with a national Senior Living company recently shared with me that the company’s sales people did not have the sales skills or confidence to differentiate their […]

Attract more qualified traffic, Sales Management, Sales Skills Training, Sales Training, Webinar

Making a friend is more important than making a sale

Recently I had the opportunity to catch up with an old friend who operates a large company in the senior living space.  It is always good to visit with my pal and catch up.  I am so glad that our friendship has endured even though my company has not provided any service to his for some […]

Attract more qualified traffic, Capture more qualified prospects, Competitive Intelligence, Customer Service, Expand and grow your business, Sales Management, Sales Training

Knowledge is Power and Knowing Your Competition – Essential!

There is still time to check on your competition and see how they plan to set themselves apart as the “Highest and Best Value” in your market.Senior Living execs are preparing and approving marketing strategies, sales plans and budgets. Competitive Mystery Shopping is a great way to check to see how your competitions ” Service […]